Deactivated under Section 3.
The POA is what brings you back.
There is no phone number, no appeal button that restarts the clock, and no Seller Performance rep who will negotiate. Your notice cited a specific Seller Code of Conduct section. Your Plan of Action has to answer that section, with the evidence Amazon actually accepts, in the order Seller Performance reads.
Section
Evidence
Order
Shot
Amazon’s Seller Code of Conduct isn’t numbered. It’s named.
Every deactivation under “Seller Code of Conduct” cites one of these eight named sections. The POA you send has to answer that specific section — not the general idea of conduct, not an adjacent section, and not all eight at once. We build to the one you were cited for.
Accurate Information
Business name, category placement, listing attributes, UPC/GTIN accuracy, shipping and inventory data. Most “inaccurate information” deactivations cite this section, not “inauthentic.” POA addresses what the reviewer saw as inaccurate and what has been corrected at the listing level.
Acting Fairly
Sales-rank manipulation, duplicate detail pages, price manipulation after order confirmation, artificial traffic, targeting other sellers. The broadest category — Amazon uses it when the conduct doesn’t fit a narrower section. POA has to identify what specific conduct the reviewer is reading into your account.
Ratings, Feedback, and Reviews
Review solicitation, incentivized reviews, review gating, review manipulation, self-reviewing, reviewing competitors. Amazon’s fastest-growing enforcement category. POA documents what review-request methodology was actually used, identifies the reviews or behavior being flagged, and lays out system changes.
Communications
Unsolicited messaging, off-Buyer-Seller-Messaging contact, marketing communications, inappropriate content in customer messages. POA shows message logs, identifies the violation pattern, and documents the new Buyer-Seller Messaging compliance protocol.
Customer Information
Using customer addresses or phone numbers for anything other than order fulfillment. Sharing customer data with a third party. Retaining customer data after fulfillment. Triggers data-handling scrutiny — POA has to address retention and deletion policy, not just the specific incident.
Circumventing the Sales Process
Linking out to an external site, directing the customer to transact off-platform, redirect language in listing copy, insert cards in shipments. Amazon treats this as severe; POA has to address the specific touchpoint and demonstrate it is removed across all inventory and listings.
Multiple Selling Accounts
A second account without a legitimate business need, or with any account in poor standing. When Seller Performance deactivates for this, all related accounts are typically deactivated together. POA has to identify every linked account and either justify the legitimate business need or commit to consolidation.
Filing Infringement Notices as an Agent
Filing IP infringement notices against competitors while holding an active Amazon seller account. Amazon treats this as one of the most severe Code of Conduct violations — often results in permanent termination. POA requires a substantially different posture than the other seven sections.
Account Health Rating and ODR
Separate path from the Code of Conduct: performance-metric deactivation driven by Account Health Rating, Order Defect Rate, cancellation rate, or late shipment rate crossing threshold. Different POA structure — metric diagnosis, corrective operation, preventive dashboard — and different escalation path.
Three parts. In this order. Nothing else.
Seller Performance does not read your POA like a letter. They scan it for three specific sections, in a specific order, with specific evidence attached to each. A POA that opens with apologies or context will be rejected before the reviewer reaches the first substantive paragraph.
What specifically went wrong, operationally?
Not “we apologize,” not “we didn’t mean to,” not “we don’t know how this happened.” Amazon wants a concrete operational or procedural cause: the supplier that shipped a mixed lot, the listing-page field that was misaligned with the ASIN it matched to, the review-request template that crossed the incentive line, the second account a family member opened without a business justification. Root cause is diagnostic, not emotional — and it has to match the Code of Conduct section that was cited.
What have you already done, past tense, verifiable?
Removed the affected ASINs. Contacted the complaining rights-holder. Destroyed the inventory batch. Refunded the affected buyers. Changed the supplier. Purged the customer-data retention system. Deactivated the second account. Each action ties to the root cause. Vague commitments — “we will be reviewing our process” — read as non-corrective and get the POA rejected. The strongest POAs attach an evidence exhibit for each corrective action.
What system-level change keeps it from recurring?
This is where most POAs fall apart. “We will be more careful” is not a preventive measure. Amazon wants process-level changes the reviewer can picture: a new supplier-onboarding checklist, a listing-QC protocol with a named owner, a review-request template that has been verified against the Code of Conduct, a Buyer-Seller Messaging audit cadence, a customer-data-deletion script that runs on a schedule, a listing-copy scanner that flags off-platform-redirect language. Written as if the reviewer were signing off on your new operations manual.
What Seller Performance will accept, and what they’ll flag as a red flag.
Authenticity. Invoices from the manufacturer or a direct authorized distributor, dated within the prior 365 days, with a supplier name, address, and phone number Amazon can verify. Order quantities on the invoices must plausibly correspond to sales quantities on your ASIN detail pages. Reseller paperwork, grey-market receipts, and supplier letters without verifiable contact information read as a red flag, not a defense.
IP and rights-holder complaints. Two-track response. Track one is the retraction: a letter to the complaining rights-holder explaining why the complaint should be withdrawn, with supporting documentation. Track two is the POA itself, addressed to Seller Performance, demonstrating the complaint is resolved or inaccurate. For utility-patent complaints, Amazon’s APEX (Amazon Patent Evaluation Express) program is a separate parallel track when the complaint is eligible.
Review-related deactivations. Screenshots of the exact outreach template used, records of any rebate or incentive activity on the account, and a documented review-request policy that survives Amazon’s standards for neutral solicitation. Denying review manipulation that Amazon has already correlated to your account through buyer-side data reads as a credibility failure.
Performance-metric deactivations. ODR breakdown by defect category. Late-shipment analysis by carrier, lane, and ASIN. Cancellation reasons by source (pre-fulfillment inventory, post-order customer request, seller-initiated). POA has to tie the metric breach to a specific operational issue with a named fix, not to platform-wide conditions.
There is a ladder. Most sellers only touch the bottom rung.
If your first POA is rejected, the Seller Central appeal button is not your only remaining channel. Each of these steps is real, documented, and used by operators who recover Seller accounts. Which ones are appropriate depends on the section cited, the funds at risk, and where you are in the deactivation timeline.
Reactivate My Account button with the POA attached
Where every appeal starts. The POA is submitted through the Performance Notifications page in Seller Central. Single chance to make the strongest first-read case.
AHS callback request
Account Health Services is Amazon’s seller-facing review team. Sellers in certain tiers can request an AHS callback after a rejected POA. Not every account qualifies; when it does, it moves the case to a human reviewer and is worth pursuing.
Escalation email to jeff@amazon.com / ESR
The Executive Seller Relations team monitors the jeff@amazon.com inbox and is the internal escalation channel for seller complaints that have exhausted ordinary appeal. A well-written ESR email references the case IDs, names the section cited, summarizes the POA history, and asks for specific human review. Not a complaint letter.
Withheld-funds appeal to disbursement-appeals@amazon.com
Under Section 2 of the Business Solutions Agreement, Amazon may withhold payments when risks persist — and permanently withhold them on determinations of deceptive, fraudulent, or illegal activity. Funds-hold cases have a different channel than account-status cases. Different letter, different evidence standard, different inbox.
AAA demand under BSA dispute resolution
For U.S., Canada, and Mexico sellers, the Business Solutions Agreement requires binding arbitration through the American Arbitration Association under the AAA’s Supplementary Procedures for Consumer-Related Disputes. An arbitration demand letter goes to Amazon’s registered agent, CSC Services of Nevada, Inc., 2215-B Renaissance Drive, Las Vegas, NV 89119. For claims totaling less than $10,000, Amazon reimburses the AAA filing, administration, and arbitrator fees (absent a frivolousness finding). Individual-basis only — the BSA contains a class-action waiver. An AAA demand is the end of the ladder, not the beginning, but it is a real channel and it is what brings many stalled cases to resolution.
From intake to POA, in three business days.
Fully asynchronous. No calls, no scheduling, no consultation. You give us the facts, we build the POA and the submission instructions.
Standard POA or Complex POA
Pick your tier and pay through Stripe checkout. No subscription, no add-ons, no hidden fees. Intake link is delivered by email immediately.
The questions that actually matter
Paste your deactivation notice. Tell us the Code of Conduct section cited (or we’ll identify it from the notice). Upload the evidence you have. Most sellers finish in 15–20 minutes.
Ready-to-submit package
Within three business days you receive the complete POA, the evidence index, the submission instructions for Seller Central, and — for Complex cases — the escalation letter, retraction letter, or ESR escalation draft.
Two tiers. Flat fee. No hourly.
Amazon POA work is priced by case complexity, not by time. Flat fee, one-time charge, full package delivered. Incumbent consulting firms charge $1,500 to $10,000 for the same work product.
Single-ASIN or single-section cases
Single-ASIN, single-section Code of Conduct deactivations. The majority of first-time Amazon Seller deactivations fit this tier — Accurate Information citations, single-complaint Acting Fairly cases, straightforward Communications or Customer Information violations.
- Full Plan of Action: root cause, corrective actions, preventive measures
- Written to the specific Code of Conduct section cited in your deactivation
- Evidence index tailored to that section’s evidence standard
- Submission instructions for the Seller Central Reactivate flow
- One revision cycle if Amazon responds within 14 days asking for more information
Multi-ASIN, IP, linked-account, or funds-hold cases
Multi-ASIN, brand-level, rights-holder IP or counterfeit complaints, Filing Infringement Notices violations, Multiple Selling Accounts deactivations, cases with a prior rejected POA, or cases with Section 2 disbursement holds on withheld funds.
- Everything in the Standard POA
- Rights-holder retraction-request letter (for IP and counterfeit complaints)
- Multi-ASIN cross-listing corrective plan
- Supplier-authentication evidence guidance (365-day window, phone-verifiable)
- ESR / Executive Seller Relations escalation letter if the first POA is rejected
- Disbursement-appeal letter for withheld-funds cases
- Two revision cycles within 21 days
Not sure which tier? Start with Standard and describe your situation in the intake. If the case on review is Complex, we’ll tell you before drafting begins and only charge the difference.
Amazon-specific questions
If your question isn’t here, email us at hello@reclaimshield.io.
Get your Plan of Action in three business days.
Stop cycling rejected POAs. Start a structured intake and have a complete, section-aligned, evidence-backed appeal package in your inbox this week.
Intake links activate within 24 hours of Stripe product provisioning. If you arrive before the links are live, email hello@reclaimshield.io with your deactivation notice and we’ll route you manually.